Understanding & Starting an ovulation test kit business in Kenya

Ovulation test strips are urine tests that you use at home to detect impending ovulation. They work by detecting the luteinizing hormone (LH), which increases to prompt the release of the egg during ovulation.1 Sometimes they are called ovulation predictor kits (OPKs), or simply ovulation tests.

An ovulation test kit may come with several paper test strips, or the test may look more like a pregnancy test stick. You either pee on the extended tip of the pregnancy-test-like version, or you pee in a cup and then carefully dip the test strip into your urine.

The results can tell you if you might be ovulating soon. Using ovulation strips can help you time sex for pregnancy. Typically, when you get a positive result on the test, you should have sex every day for the next several days.

However, your OB/GYN can give you specific guidance on the optimal timing and intercourse frequency for you and your partner. Learn more about taking an ovulation predictor test and how to interpret the results.

Do Ovulation Test Kits Work?

Some studies show that ovulation testing can increase your odds of getting pregnant. However, for them to be effective, you need to do the test correctly and have sex during the indicated time period.

Other research has found mixed or limited results or no increase in pregnancy rates at all. Lab testing for ovulation has been found to be more effective. That said, studies also show that people using ovulation kits tend to feel good about the experience and think they were helpful.1

Another option is to simply have sex every day or every other day between days 8 and 19 of each menstrual cycle (day one is the first day of menstruation). However, if you don’t have the time or inclination to have sex that often or your period is irregular, an ovulation kit can help you pinpoint your most fertile days.

Starting an ovulation test kit business in Kenya

Starting an ovulation test kit business in Kenya can be a great idea as there is a growing demand for these products among women who are trying to conceive or track their menstrual cycles. Here are some steps to consider when starting an ovulation test kit business in Kenya:

1. Conduct Market Research: The first step in starting any business is to conduct market research to understand the demand for your product, competition, and potential customers. Identify your target audience and their buying habits. Research your competitors and understand their strengths and weaknesses.
2. Choose a Business Model: Decide on the business model you want to use, whether you want to sell your ovulation test kits online or through retail stores.
3. Obtain Required Licenses: Register your business with the relevant authorities in Kenya and obtain the necessary licenses and permits to operate your business legally.
4. Source Your Products: Find a reliable supplier for your ovulation test kits. You can either source locally or import from abroad.
5. Build Your Brand: Build a brand that resonates with your target audience. Develop a marketing plan that includes social media, influencer marketing, and targeted advertising.
6. Set Up Distribution Channels: Decide on your distribution channels, whether you want to sell through online marketplaces, e-commerce stores, or brick-and-mortar retail outlets.
7. Provide Great Customer Service: Provide excellent customer service by providing accurate information about your products, responding promptly to inquiries, and addressing any customer concerns or complaints.

Starting an ovulation test kit business in Kenya can be a lucrative venture with the right planning, research, and execution. Good luck!